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Brian Jacobson -- Marketing, Sales & eBusiness Professional

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K. BRIAN JACOBSON (847) 431-8728 Mobile
CHICAGO, IL USA kbj@chicagonet.net

Marketing, Sales & eBusiness Professional


SUMMARY OF QUALIFICATIONS

Over twenty-five years of experience and progressive responsibility in marketing, management, information systems, sales and strategic planning; with emphasis on the following:

Sales & Sales Management
Sales Automation & Data Management
ISO & QS-9000 Quality Systems
Advertising, PR & Sales Promotion
New Venture Analysis & Start-Up
Web Site Design & Management
New Media, eMarketing & eLearning
New Product & Market Development
Strategic & Operational Planning
Market Research & Competitive Analysis
IT
Outsourcing & Offshore Development
Channel Relationship Management
Proven ability to work with customers, clients, management, government officials, professional associations and the public.
Demonstrated strengths in helping companies package a concept and market the resulting products / services.
Experienced in establishing new marketing functions and reorganizing existing sales and marketing units.
Broad knowledge of business operations including financial, data processing, legal and administrative activities.
Sales success in real and intangible "big ticket" products and services to CEOs, CIOs and other technical professionals.
Specialized Skills in computer operations, Internet technologies, web site development, and video production.
International Experience in sales, market development and strategic business alliance formation.

RECENT ACCOMPLISHMENTS

  • Sold IT & Internet services to Fortune 1000 companies ... focus on eMarketing, eLearning, and eCommerce
  • Established planning process and strategy implementation program for first stage computer consulting startup company.
  • Appointed president of a successful Internet service provider (ISP); also on the Board of Directors and Strategy Committee.
  • Sold, designed and maintained several corporate and professional web sites.
  • Created advertising and sales material with a uniform corporate family look for a holding company with eight business units.
  • Revived troubled relationship with significant customer; sold $600,000 auto component welding system; more sales developed.

PROFESSIONAL EXPERIENCE

Vice President & Director Sales & Marketing Management 5+ Years
Marketing Director Corporate Strategies & Marketing Communications 5+ Years
Field Sales Manager Branch Operations & Sales Team Leadership 5+ Years
Management Consultant Venture Development & Information Systems 5+ Years
Marketing Research Sales Support & Information Systems 5+ Years

INDUSTRY EXPERIENCE

Company Focus

Personal Role

Information Technology
& eBusiness
Internet & IT Services Sales, Business Development & Major Account Management
Manufacturing Factory Automation & Custom Manufacturing Systems  Sales & International Marketing
Professional Services Management Consulting & CPA Services Business & Venture Development
Insurance & 
Financial Services
Healthcare Delivery & 
Group Employee Benefits
Sales, Marketing Management & Information Systems
Broadcasting Radio & TV (CBS Affiliate) Research & Production Services

EDUCATION

  • St. Ambrose University; Davenport, Iowa - M.B.A. / Marketing
  • Iowa State University; Ames, Iowa - B.S. / Industrial Administration (Engineering & Business)