Essentially, from the perspective of creative skills, I am a writer and multimedia producer.  As a producer, I turn my words into electronic and printed visual materials designed to support the company's sales effort.

Helping people understand each other is my primary job.

My objective is sales.  That means an exchange of value.   Maybe not cash at the moment of transaction, but value for value.  Since the score in business is kept based on money, the ultimate purpose is an exchange of cash.

As a business-to-business specialist, I am paid to write by people with something to sell.

Hence, I write . . .

• web pages
• sales proposals
• sales presentations
• sales brochures
• advertising copy
• magazine articles
• product sales literature
• press releases
• product & PR video scripts
• customer service letters
• board reports
• investor presentations
• photo session plans
• animation storyboards
• marketing plans
• business plans

Its not just about words.   Its about understanding. 

             The first step toward understanding is
                               finding a common language.

To be successful in sales a person needs to be able to speak the same language as the customer.  Skill as a wordsmith facilitates the sales process. 

Words and an understanding of "audience perspective" are also important in leadership activities.  Much of my ability to communicate successfully in one-on-one sales situations, presenting to large groups, and leading project management teams can be attributed to a very basic communication skill -- listening.

Now let me show some of my work that goes Beyond Words.